Mats Pettersson is Principal Researcher Business Models at Ericsson Research, where he develops and drives business model innovation and commercial development. Mats has over 20 years of experience in sales and business development in different parts of the world. As well as practical experience in changing and implementing new business models.
Mats is also an industry PhD student at House of Innovation at Stockholm School of Economics and part of the IMIT research school for Management of Digitalization. The research focus business model innovation in manufacturing firms – challenges and cpportunities for manufacturing firms in the age of digitalization.